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At MINI of Grand Rapids, we believe owning a MINI should be as rewarding as driving one. From the moment you walk through our doors to every service visit throughout the life of your vehicle, our team is committed to delivering an exceptional ownership experience.
As West Michigan’s authorized MINI dealership, we proudly serve drivers from Grand Rapids, Holland, Muskegon, Kalamazoo, Lansing, Traverse City, and communities throughout Michigan. Whether you’re shopping for a new MINI, a quality pre-owned vehicle, expert MINI service, genuine MINI parts, or financing solutions, you’ll find knowledgeable professionals dedicated to helping you every step of the way.
Our promise is simple: We Make Every Mile Memorable.
Backed by more than 40 years of family ownership, we combine premium customer service with transparent communication, personalized solutions, and a passion for the MINI brand. Every interaction is guided by our commitment to exceeding expectations and building relationships that last long after the sale.
The SHARPE story began with a dream.
In 1963, George Sharpe Sr. entered the automotive industry with a vision of one day building a dealership centered on integrity, exceptional service, and lasting customer relationships. After marrying his wife, Linda, in 1970 and raising their family, that dream became reality when the Sharpe family established roots in Grand Rapids, Michigan.
The people of West Michigan embraced our family, and we’ve proudly called this community home ever since.
Over the decades, SHARPE has grown by putting people before transactions. We believe purchasing or servicing a vehicle should be enjoyable, straightforward, and tailored to your individual needs. That philosophy continues to guide everything we do today.
Between 2015 and 2017, we completed significant facility renovations to create modern, state-of-the-art showrooms and service centers designed to provide an elevated customer experience. Today, our campus spans nearly 13 acres, includes four buildings, and offers more than 100,000 square feet dedicated to sales, service, parts, and customer care.
While our facilities have grown, our values remain the same: treat every customer like family, deliver honest advice, and provide an ownership experience worthy of the MINI name.
Customers throughout West Michigan choose MINI of Grand Rapids because we offer:
Whether you’re purchasing your first MINI, upgrading to a new model, or maintaining the one you already love, our team is here to help you enjoy every mile with confidence.
We invite you to visit MINI of Grand Rapids and experience the difference a family-owned dealership can make.
MINI of Grand Rapids provides resources for shoppers and owners through several dealership departments.
The dealership carries new MINI inventory, with current listings including models from the MINI Cooper and MINI Countryman families. Inventory changes as vehicles arrive and are sold, so the current inventory page provides the most accurate view of available models, Trim Levels, Styles, colors, and equipment.
MINI of Grand Rapids also offers pre-owned inventory, including MINI Certified Pre-Owned vehicles when available.
The dealership maintains separate new, used, and Certified Pre-Owned inventory resources, allowing shoppers to compare options based on model year, mileage, equipment, and certification status.
The service department provides maintenance and repair support with factory-trained, MINI-certified service technicians.
Depending on the vehicle and service required, maintenance can include:
Owners can schedule service directly through MINI of Grand Rapids.
MINI of Grand Rapids offers genuine MINI parts and accessories through its parts department.
Genuine parts provide an option for owners looking for components engineered for their specific MINI, while available accessories can help personalize appearance, utility, and everyday functionality.
The finance department assists shoppers with available MINI financing and leasing options.
MINI of Grand Rapids describes its approach as personalized, with finance professionals available to help shoppers review available loan or lease structures based on the vehicle and individual circumstances.
The dealership is backed by more than four decades of family ownership, with the Sharpe family’s automotive history beginning in 1963.
As an authorized MINI dealership, MINI of Grand Rapids provides access to new MINI vehicles, MINI-certified service technicians, genuine MINI parts and accessories, and MINI ownership resources in one location.
The dealership identifies transparent communication and personalized solutions as part of its approach to the customer experience. That applies whether someone is researching a vehicle, exploring financing, or bringing a MINI in for service.
The campus includes more than 100,000 square feet across four buildings on nearly 13 acres. Renovations completed between 2015 and 2017 updated the dealership’s showrooms and service facilities.
The current MINI lineup has changed significantly from earlier generations, so the dealership should not be described as carrying discontinued models such as the MINI Clubman.
Current inventory can include vehicles from model families such as:
Exact model, Trim Level, Style, color, and powertrain availability changes with inventory.
MINI of Grand Rapids also provides sales and ownership support for MINI electric vehicles.
The current all-electric MINI Countryman SE ALL4 combines a dual-motor electric powertrain with standard MINI ALL4 all-wheel drive. Electric-vehicle shoppers can use dealership resources to explore available inventory, charging information, warranty coverage, and EV ownership considerations.
Service support is also available for applicable electric MINI models through the dealership’s MINI service department.
The dealership relationship can continue after vehicle delivery through scheduled maintenance, warranty service, parts, and other ownership support.
MINI of Grand Rapids lists factory-trained, MINI-certified technicians and genuine MINI parts among its core service resources.
Eligible new MINI vehicles may also include MINI programs such as Complimentary Scheduled MINI Maintenance and Roadside Assistance, subject to the applicable model year, program terms, mileage limits, and exclusions.
Owners should refer to their vehicle’s applicable warranty and maintenance documentation for exact coverage requirements.
MINI of Grand Rapids is located at 1010 28th Street SE in Grand Rapids, Michigan. The dealership provides new and pre-owned vehicle sales, financing resources, MINI-certified service, and genuine MINI parts from the same Grand Rapids location.
Browse current inventory online, schedule a service appointment, or contact the dealership directly for help with a MINI sales, service, parts, or ownership question.
Yes. MINI of Grand Rapids is backed by more than four decades of family ownership. The Sharpe family’s automotive history began in 1963 when George Sharpe Sr. entered the automotive industry.
Yes. MINI of Grand Rapids identifies itself as an authorized MINI dealership and provides new MINI sales, MINI-certified service, and genuine MINI parts and accessories.
Current inventory can include models from the MINI Cooper, MINI Countryman, MINI Convertible, and MINI John Cooper Works families, including electric MINI models. Exact availability changes as vehicles arrive and are sold.
Yes. MINI of Grand Rapids maintains a Certified Pre-Owned inventory section in addition to its new and general pre-owned inventory.
Yes. The dealership lists factory-trained, MINI-certified service technicians and provides maintenance and repair services for MINI vehicles.
Yes. Genuine MINI parts and accessories are available through the dealership’s parts department.
Yes. MINI of Grand Rapids has a finance center that assists shoppers with available financing and leasing options.
George Sharpe Sr. is listed as the founder. He entered the automotive industry in 1963, while George Sharpe Jr. currently serves as Dealer Principal and President.
The dealership states that its campus spans nearly 13 acres, includes four buildings, and contains more than 100,000 square feet dedicated to sales, service, parts, and customer care. Significant facility renovations were completed between 2015 and 2017.
MINI of Grand Rapids is located at 1010 28th Street SE, Grand Rapids, MI 49508.